- ux design
- creative direction
- ui design
HSBC Business Connections is a printed magasine that the bank wanted to transfer to a more scalable, digital context.
An exploratory experience was created to allow the user to move through the content using descriptive tags to narrow their search.
The journey the user takes is tracked and used as navigation. My role was to design the screens and flesh out the concept inline with HSBC digital brand guidelines working closely with the executive creative director.