Personable Wealth Management

  • ux design
  • ui design
  • prototyping
A bold approach to the UI was used to create a parallax based on the brand photography A bold approach to the UI was used to create a parallax based on the brand photography
The one-pager responsive website used a sticky header and well placed content The one-pager responsive website used a sticky header and well placed content
Key content was focussed and formed using progressive enhancement Key content was focussed and formed using progressive enhancement
Links through to local site were used to continue the journey Links through to local site were used to continue the journey

Business Problem

HSBC’s wealth proposition rebranded at a global level resulting in the need for a new public website in a very short, five week timeline.

Approach

A responsive website solution was created to make the most of the browser real estate whilst delivering the impact required to garner click-throughs to the local market sites.

Solution

I worked closely with HSBC global teams to create a phased approach to the marketing website. The result was designed to tell the story of the brands 'personal economy' marketing theme and introduce the idea and position HSBC Premier as a premium banking solution before filtering the user off to their local market to learn more about the specifics. To maximise impact and minimise development time we wanted to keep things as simple and to the point as possible from a design perspective. My role was to create the user experience from the ground up for both global and local pages as well as the design direction and production.