Content Exploration
- ux design
- creative direction
- ui design
Users were encouraged to explore content via tags rather than an index
A fully immersive and animated experience allowed the user to create a journey of content of their own
Business Problem
HSBC Business Connections is a printed magasine that the bank wanted to transfer to a more scalable, digital context.
Approach
An exploratory experience was created to allow the user to move through the content using descriptive tags to narrow their search.
Solution
The journey the user takes is tracked and used as navigation. My role was to design the screens and flesh out the concept inline with HSBC digital brand guidelines working closely with the executive creative director.